Last week, I went grocery shopping and, not only was I happy at the end of the day, but so was my bank account. Now that I live in a townhouse, I can’t just buy a few bags of chips or holiday-themed Oreos every so often because they’ll last me a while – now I need to think about actually cooking! (Quick, have 911 ready to go to be called because I cannot cook … seriously like not at all.) So I went into Price Chopper with a good game plan. That afternoon I scoured the weekly flyer online and wrote down all the items I wanted and what items I could potentially use to cook with in a list formation. I don’t know what was more amazing – the list I made or the deals that were in effect for that week! As a college student, I was looking for quality products with decent prices so that I wasn’t killing my wallet either. There was 2 for $4 Barilla pasta sauce; Buy 1 Freihofer’s cookies, get 2 free English muffin packages; 10 for $10 Campbell’s tomato soups; 10 for $10 3-liter Poland Springs; 10 for $10 Cheese Nips; 10 for $10 cans of tuna; 10 for $10 pasta side dishes; and 8 Entemann’s donuts for only $2.99. How amazing does all of that sound?! The best part was I could get all of these deals because I had a Price Chopper AdvantEdge card. And on top of all that, I found e-coupons on the Price Chopper website, printed them out, and clipped them out to be used on that trip too!
When I finally made it to the store, I felt like such a mom – I got a shopping cart, put my purse right in front, and had my pen and paper in hand as I went to the aisles I needed to go to. I had a set game plan and really had no intentions of swaying from what I had written down. Yes, some things were out of stock so I had to think on my feet and find suitable replacements for reasonable prices. And for other products, I was willing to pay a little more because of the brand name because it had good quality and I’ve had good experiences with such brands in the past – brand loyalty right there [Chapter 4 principle]. At some points as I was going up and down the aisles I had some cognitive dissonance (a conflict of two thoughts); like I wanted to buy a bunch of junk food, but didn’t have the money to just give into that temptation [Chapter 5 principle]. And with junk food in mind, I had my grandmother’s nagging voice inside my head – That’ll make you fat. You gotta watch your weight and figure. How are you going to get a boyfriend when you’re busy stuffing cookies in your mouth? Not only is my grandma vain and obsessed with physical appearances, but so is society – follow the latest health trend instead of giving in and eating fast food or junk food [external and internal noises – Chapter 5 principles]. Yes, I indulged and splurged, and bought some cookies and snacks because I’m not going to let society dictate what I can and cannot eat for pleasure. But I was really proud of myself that I didn’t really buy on impulse when it was so easy to just reach over to a product and plop it into the cart [Chapter 4 principle].
At the end of the trip, I purchased 23 items for a total of $38.28, which I thought was pretty good. My roommate, on the other hand, did not check the weekly flyer and bought quite a number of products on impulse – meaning she had a much higher bill when compared to mine – needless to say she was jealous of me. Obviously I love a good deal and can’t wait to go grocery shopping again. For now I’ll just keep watching “Extreme Couponing” reruns – when I’m not doing my Advertising homework of course – to keep the motivation going.